Ana Yuvchyk
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B2B content marketing
Developed an authentic social media content strategy that positioned FOUND as human-first in the corporate HR tech space
Managed LinkedIn content calendar with a mix of team stories, thought leadership, and event promotion
What worked: Candid team photos with real talk about hiring challenges.
Community building & Event management
Community beats paid ads for early-stage trust. Always.
We built TA Leaders Circle from zero - no fancy platform, just genuine relationships with people who were tired of being pitched at.
Managed the TA Leaders Circle community for talent acquisition professionals
Managed end-to-end event execution: speaker coordination, partnership management, marketing materials, registration
Positioned FOUND as a thought leader through value-first community engagement
When you pivot, your brand becomes your biggest enemy. Every old touchpoint screams "we're the old thing" while you're desperately trying to communicate "we're the new thing."
Led complete rebrand from service-business identity to cohesive SaaS brand
Developed messaging framework, visual identity guidelines, and brand voice
Managed website redesign from old to new brand identity with external partner
Ensured positioning as tech platform (not service provider) across all touchpoints - from pitch decks to LinkedIn posts to that random PDF someone needed
Built brand assets that sales, product, and leadership teams could actually use without needing a designer on speed dial
The goal was to make sure that whether someone saw our LinkedIn post, opened our pitch deck, or visited our website, they saw the same story. Consistency during chaos builds credibility.